Senior Marketing Manager Position Open for Application at Study UK (China)
03 November 2018
In this exciting new role, you will lead on the development and execution of Study UK Business-to-Business communications and boost stakeholders and influencers engagement in East Asia (specifically but not limited to agents, alumni and local TNE institutions).
You will be responsible for formulating the regional stakeholder engagement strategy with a focus on content strategy and digital communications to strengthen the connections with stakeholders and influencers in the region as well as boosting public awareness and understanding on inspiring outcomes of UK education.
You will also lead on planning and implementation of large-scale multi-country alumni and agent activities (eg: Global Alumni Award, Agent Conference) and conduct research/surveys to support British Council leadership team in developing insights on influencers including maintaining a database of key TNE institutions, agents, leading lights and alumni. To be successful, you need over five years’ corporate communications experience in a managerial position and/or experience in delivering large-scale marketing projects with clear marketing outcomes. You also need competency in producing high-quality analytical reports through desk research, market surveys and stakeholder interviews and is able effectively manage supplier relations. Professional knowledge, skills and experience in media relations, publicity materials production and messaging as well as an in-depth understanding of the facts and trends of the international education industry is essential.
Application deadline: 04 November 2018 (23:59 UK time)
To see the full role profile and to apply, please visit: https://tinyurl.com/CHI-1679ex